Marketing Officer
JOB BRIEF
We are looking for an experienced Marketing Officer to oversee all marketing operations of our company and develop marketing strategy that will help increase sales by raising the profile of our business.
You will be in charge of a team of enthusiastic marketers and will direct our marketing efforts towards great success.
Our ideal candidate must be passionate and have great knowledge for all things marketing.
Must balance a practical mindset with creative business acumen and lead people through complex marketing operations.
As a Marketing Officer, we expect you to be promoting our company’s products, services and brands to an audience of both existing and potential customers.
Ultimately, you must ensure that our company’s marketing efforts are successful in helping us outperform competition.
RESPONSIBILITIES
Making product appeal to the target market
Creating plans for gaining customers and then retaining them
Analyzing and creating plans for engaging the target market
Analyzing the competition to create plans for engagement
Building a highly efficient team of marketers
Training other Marketers in the art of selling and marketing
Make sure that all marketers meet target during a given period.
Demonstrating superior time management skills and meeting sales deadlines
Sets up booths at trade shows and demonstrates the quality or uses of a product
Listening to the trends of the market and directing the market research efforts of the company
Defining marketing strategies to support the company’s overall strategies and objectives
Developing a feasible marketing plan for the department and oversee its day-to-day implementation
Liaising with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
Planning and organizing marketing functions and operations (product development, branding, communications etc.), and ensure they project our company’s vision and goals
Designing and coordinating promotional campaigns, Public Relation and other marketing efforts across channels (printing and electronic media).
REQUIREMENTS
Must be self-motivated and highly resourceful
Proven experience as a marketing officer or similar role
Target Market Analysis, and Presentation Skills
Solid understanding of market research and data analysis methods
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product, promotion etc.)
Ability to apply marketing techniques over digital (social media) and non-digital (press) channels
Proficient computer skills, including Microsoft Office Suite (Word, Excel and PowerPoint);
Superior Written and Verbal Communication Skills, Math Skills, and interpersonal abilities.
QUALIFICATION
BSc / BA in Marketing, Business Administration, Communications or any other relevant field.
Professional certification in related field will be an advantage.
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